📦 AMZN - Amazon.com Inc.

Consumer Cyclical | Excellent Financial Health

Current Price
$249.27
Last Updated: Sep 23, 2026, 04:30 PM EST

📈 Price Chart & Technical Levels Bullish Bearish Entry Stop Target

🔴🔴
STRONG_SELL
Overall Score: 39.5/100
2/4 paths bullish, 2/4 bearish, 0/4 neutral.
Insider selling detected | Strong SELL confluence zone (strength:10) at $250.47
⚠️ System Alerts:
🚨 Insider selling detected
🚨 Strong SELL confluence zone (strength:10) at $250.47

📊 Technical

Weight: 35%
0/100
🔴🔴 STRONG_SELL

🧠 Fundamental

Weight: 35%
70/100
BUY

📰 News

Weight: 20%
44.2/100
WEAK_SELL

📈 Sentiment

Weight: 10%
62/100
BUY

Signal & Plan

🔴🔴 STRONG_SELL

Action: SELL

Entry Zone: $248.02 - $250.52
Stop Loss: $250
Targets: $248.18 | $247.81 | $247.08
Risk/Reward: 1:1.5

Key Signals Triggered

  • ▸ ⚠️ ADX: 10.9 (Weak trend)
  • ▸ Stochastic: BEARISH_CROSS
  • ▸ OBV: BEARISH_RECOVERING
  • ▸ Confluence SELL_ZONE (strength:10) at $250.47

Signal & Plan

⚪ HOLD

Entry Target Zone:

$220.0 - $224.4

Target Discount: 11.7% below current price

Fundamental Drivers

  • ▸ Financial Health: Excellent
  • ▸ ROIC: 16.79%
  • ▸ DCF Fair Value: $21.76
  • ▸ Altman Z-Score: 5.67
  • ▸ Institutional: Meaningful institutional ownership; monitor future filing changes for accumulation or distribution.
  • ▸ Quant Score: 70/100. BUY - Driven by massive valuation premium but strong balance sheet.
📊

Technical Analysis

🔴🔴 STRONG_SELL

Confidence: VERY_HIGH

RSI
44.07
MACD
BEARISH_ACCELERATING
ADX
10.91
Stochastic
29.55

Key Insights

  • ⚠️ Weak Trend (ADX: 10.9)
  • ⛔ Stochastic Bearish Cross (29.6)
  • ⚠️ OBV bearish but recovering
  • 📊 At Fibonacci 23.6% (0.21% away)
  • MACD bearish_accelerating
  • ✅ Composite: STRONG_SELL
  • ℹ️ Signal downgraded: SELL → MODERATE SELL (RR 1.50 < 1.8)
Support
$220
Current
$249.27
Resistance
$250
Entry Zone (Optimal: $249.27)
$248.02 - $250.52
Stop Loss
$250
🧠

Quantitative Model (Fundamentals)

BUY
Quant Score: 70/100

Quant Score: 70/100. BUY - Driven by massive valuation premium but strong balance sheet.

Smart Quant Metrics

DCF Fair Value
$21.76
Altman Z-Score
5.67
ROIC
16.79%
Revenue CAGR
11.73%

AI NLP Insights

💎 Valuation

Even with an aggressive 15% growth assumption, the stock trades at a massive 1046% premium to its DCF Fair Value of $21.76. ⚠️ Note: The current $249.27 price requires flawless future execution to justify.

🚀 Growth

Over the last 3 years, Revenue grew at a CAGR of 11.73%, while Net Income changed by null% annually.

💰 Profitability

Return on Invested Capital (ROIC) stands at 16.79%. ✅ Excellent capital allocation.

🛡️ Risk & Solvency

The balance sheet indicates a Safe (Strong) 🟢 with an Altman Z-Score of 5.67. Debt levels and liquidity are well-managed.

Risk Factors

  • ⚠️ MODERATE signal — Higher risk, for experienced traders only
  • ⚠️ Weak trend — ADX 10.9 < 20, signal less reliable
  • No target with RR >= 1.5 (best available: 1:0.78)
  • High volatility: ATR=5.5 (2.19% of price)
  • Trading against bullish market structure (counter-trend)
  • Low RR at TP1: 1:0.78 (min required: 1:1.5)
📰

News Analysis

🟡
Overall Sentiment
Neutral
Score
4.5/10
Total Articles
3

Executive Summary: Analyzed 3 relevant financial articles from the past 48 hours. Overall sentiment is Neutral (4.5/10). News importance is Medium with moderately relevant coverage. ➡️ Minimal impact (±0.5% to 1%).

Top Headlines

AMZN Stock Jumps — Amazon Announces Multibillion-Dollar Data Center Expansion In Missouri - Stocktwits
🟡
📅 Yesterday 📰 google_news 💭 Neutral
AMZN Stock Jumps — Amazon Announces Multibillion-Dollar Data Center Expansion In Missouri Stocktwits
What Are Amazon Stock Bears Missing? - Trefis
🔴
📅 3h ago 📰 google_news 💭 Negative
What Are Amazon Stock Bears Missing? Trefis
Amazon's AWS Backlog Climbed to $496 Billion as Its Cloud Margin Reached 39%. The Stock Is Primed to Skyrocket as a Result. - The Globe and Mail
🟡
📅 2h ago 📰 google_news 💭 Neutral
Amazon's AWS Backlog Climbed to $496 Billion as Its Cloud Margin Reached 39%. The Stock Is Primed to Skyrocket as a Result. The Globe and Mail
📈

Market Sentiment

Institutional Ownership

68.71%

Meaningful institutional ownership; monitor future filing changes for accumulation or distribution.

Short Interest

0.94%

Low bearish positioning. Shorted shares decreased 6.5% versus the prior month. Days to cover is 2.16.

Insider Activity

-$415.40M

Reported insider selling: 60 sale(s) and no open-market purchases over 180 days.

⚠️ INVESTMENT DISCLAIMER: This analysis is for educational and informational purposes only. NOT financial advice. We are not licensed financial advisors. You are solely responsible for your investment decisions. Always consult a licensed financial advisor before investing. Past performance does not guarantee future results. Stock investing involves risk of loss.

Investment Disclaimer & Risk Disclosure →
Jaber Khalifa

Jaber Khalifa

Founder & Lead Analyst at ApexTicker. Specializing in technical analysis, data automation, and delivering institutional-grade market insights.

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